Enterprises are waking up to the reality that in order to instruct, educate, and inform their employees and customers, they need to deliver content in whatever way their audiences want to consume it, be it a computer, a mobile device, or an IP-enabled TV (2009 Enterprise Video Year in Review).
In addition, 2009 was an evolutionary year for educational video. Thousands of lectures and educational videos being made available on iTunesU and YouTube. This past November, the U.K.-based Open University announced that it had passed 10 million downloads in iTunesU, with an average of 375,000 downloads a week (The Tipping Point)..
The eBook market’s explosive growth continues to outpace forecasts. Trade eBook sales totaled $16,200,000 in July 2009, a 213.5 percent increase over July 2008 ($5,200,000). Calendar year-to-date sales are up 173.9 percent. Publishers Weekly magazine reported that 72 percent of publishers surveyed on digitization’s impact said the development of new business models, multi-media products and effective marketing strategies is the biggest challenge facing publishers today
